Essure
Why it pays to have a trial attorney analyzing client data as it comes in, and how we were able to get way out front of emerging mass torts.
Summary
The changeable nature of digital media continues to empower grass roots collaboration by allowing mass communication with live updates in real time. This allows us to listen directly to the people as to what they want us to look at, and we become assertive when we hear hundreds and sometimes thousands of people complaining about the same medical device, which in this case was Essure.
Our Roles
Challenge
Like Zofran, (link) in 2013 most attorneys were not willing to represent a woman in a lawsuit against Bayer for its Essure birth control device. Bayer’s Essure device is protected by Preemption, however, Martin Schmidt believed that Bayer violated the terms of their conditional Pre-Market Approval based on the thousands of horror stories we were hearing from patients directly.
Our mission was twofold, one, create an alliance of top trial attorneys who have the resources and compassion to go all the way for the Essure survivors, and two, we needed to communicate a message of hope to women who have been suffering all over the United States from this device.
Insights
We were offering a message of hope to thousands of women whose voices had gone silenced, and who felt hopeless about their pain.
The signed up to not have children, not agonizing daily pain. We needed a movement.
Solution
LEARNING FROM OUR EXPERIENCE
Like any infrastructure it is costly to build, labor intense and seemingly unproductive. However once it’s built correctly it can be very valuable, more manageable, and highly productive. In the case of Essure our mobile web 3.0 news platform was the perfect delivery tool for our editorial pieces, investigative journalism, and messages of hope.
Vision & Action
By implementing a full blown news team with motion producers, investigative journalists, bloggers, and digital programmers, we attended both FDA protests and Congressional meetings highlighting the individuals driving the ban Essure movement forward, and reported on who is standing in the way.
We quickly grew our private online group from 2000 members to over 20,000 members as a trusted source for Essure news and information, which not only created a large client base, but also a wealth of resources. By empowering people in the groups, we were able to all learn together and create bonds together.
Results
Martin Schmidt became more passionate as he learned about these strong women and the suffering they’ve endured. He filed the first Essure lawsuit in California and has been pushing the envelope trying to break the glass ceiling called preemption for the past few years. He has made great strides this year, and we plan on seeing this through to fruition.
MORE CASE STUDIES
Read about some of our higher profile Case Studies and learn how we use a granular approach to identify specific claimant needs.
